How to do your interview research?
Your performance in an interview depends, to a significant extent, on how well you prepare. Don’t leave this until the last minute. In the days leading up to the interview, focus your research on the:
Employer/the business – you need to demonstrate that you understand the business beyond the basics. What challenges does it face? Who are its competitors? What major projects has it recently completed? What are its culture and values? This kind of knowledge shows a genuine interest.
Interview panel – try to find out who will be interviewing you. Use LinkedIn and the ‘About us’ section of the company website to find out more about their professional interests and experience. This may help you to connect with your interviewers and build rapport quickly.
Role – read the job description again and, if you completed an application form, go over it to refresh your memory of how your skills and qualifications match the role you’re applying for. Be clear on the role and also why the employer should choose you.
Questions – you should consider how you’ll answer common interview questions, as well as preparing some questions you’d like to ask the interviewer.