Why should you have a linked in profile?
- It helps you to manage or create your professional brand
You are in charge of what and how other professionals see you. This is open to refinement and development as you grow in your field of expertise, whether it be in Professional experience or qualifications. You can customise your profile to show your personality and ensure it fits your needs, adding interests and skills as you see fit. This is how customers, employers and other professionals will perceive you.
- It can create opportunities for you
Linkedin is used globally by individuals and organisations, a LinkedIn profile will help you get noticed. Keeping an updated profile means you can be found by right people at the right time. It’s a great way to find job opportunities you can connect with recruiters and follow companies that you are interested in working for in order to see their latest vacancies. You can also search for jobs by title and area and see if you are matched as a good fit for the job before you even apply. LinkedIn will also inform you when someone views your profile so this will give an indication of the types of searches you appear in.
- You can build your network
This doesn’t always mean for job opportunities, it may be for some guidance. Building your network with those with similar interests to you or that have careers that you aspire to, could lead you into finding a mentor or being able to ask a few questions. This is a great way to help you gain some personal knowledge or reflect on the direction you are going, we often look to others that have achieved high levels of success but they are out of reach, not anymore.
- It is a great way to track your professional milestones
Your profile is laid out similar to a CV so you can see all of your professional achievements and important dates. There is also extra features that can help you like notifications about your work anniversary or people endorsing you for skills ( showing others that they believe you have the stated skill too). The more complete your profile is the more chance you will have of being ‘discovered’.